20 mid-priced designer brands that fashion editors are obsessed with

few decades ago, us shoppers tended to fit into two clear categories: those who bought on the high street and those who filled their wardrobes with designer products. However, due to a number of factors (including social media, influencers and a heightened understanding of sustainability), the industry has changed in a big way over the past few years – and with this has come a rise in the number of contemporary labels, which fit somewhere between the affordable and luxury camps. So, if you are someone looking to move away from the high street, but not able to spend at the top end of the designer spectrum, then you are in luck because there have never been more or better mid-priced luxury labels on offer. Below, we round up 20 of them, all of which are loved by fashion editors the world over. From well-known names including Ganni and Faithfull to new-to-the-market labels who are making a splash, here are the mid-range brands to know for your next wardrobe update. Best affordable designer brands to know in 2025